Client
Fairy Elle
Logo
The logo is whimsical and the light flowing font captures Fairy Elle's positivity.
Website
A colourful website with Fairy Elle's message was designed to give a child friendly feel.
Fairy Elle
Fairy Elle is a children's wellness brand and new to the market, so everything from a logo to packaging, social media and marketing material was needed that would convey the right message and get noticed by parents and children.
Service
Strategy. Product design. Logo. Marketing. Box. Brochures. Instagram. Guidelines. Photography. Website.
Colour palette
We chose a beautiful turquoise blue to compliment and contrast with Fairy Elle's dress and developed a palette of colours to use in all communication.
Box
The box was designed with careful consideration for simplicity. Three circles were devised to highlight the main points, while we designed an interesting die-cut to give the logo space and plenty of window viewing area to show off the doll.
Marketing material
Posters and leaflets were designed for including in the box and for tradeshows where the Fairy Elle team exhibited (and which, we'd like to think due to the design) was a great success.
Social Media
The grid was designed to alternate between photos and quotes to give an adorable feel for Fairy Elle followers. Photography has a white filter applied in Adobe Lightroom to ensure consistency in photo style.
