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Branding - more than meets the eye

Have you noticed how optical illusions are a lot like branding? When you think about it, branding is like a clever mind-bending trick that makes us see things in a certain way. It's all about playing mind games with us. It's the art of creating a unique image, name, and reputation for a product or service. Just like optical illusions, branding grabs our attention and gets inside our heads.


⚡ Both are like a mental tattoo. When we see those golden arches or swoosh, we instantly know what brands we're dealing with. It's all about making a lasting impression and forging an emotional connection.


👀While optical illusions are fleeting and leave us wondering, "Did I just see that?", branding goes for the long haul. It's all about building a relationship. Branding wants to be your BFF looking for your trust and loyalty. Its aim isn't to be a one-time wonder; it is a lifelong commitment.


So, next time you're mesmerised by an optical illusion, remember that branding is a clever trickster too. It uses perception and visual cues to play with your mind and win your heart. It's a master of deception and connection where there is more than meets the eye💓💓💓 www.pinkdesign.ie


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